Move Up to Your American Dream
Your success is our priority at every stage.
From lead generation and business development coaching to mastering objection-handling techniques and proven scripts that work, you’ll have expert guidance and real-world resources to help you grow.
Leadership that shows up.
Our leadership team is accessible, experienced, and deeply invested in your success, bringing years of expertise, credibility, and innovation to every conversation.
A team behind your success.
Supported by an award-winning marketing department and collaborative staff, you’ll have the confidence and tools to focus on what matters most: building relationships, closing deals, and creating a business designed to last. Our training programs continually evolve with the market, keeping you informed, prepared, and always a step ahead.
One Team. One Vision.
COLLABORATION
At ERA American, teamwork is more than a value, it’s our advantage. Collaboration fuels our growth as agents and staff share ideas, strategies, and solutions that elevate everyone’s business. This philosophy is reflected at every level of ERA American, from the brand to our leadership, staff, and agents. We are TEAM ERA.
COMPASSION
ERA American Cares is more than a statement; it’s the spirit that defines how we show up for each other and
our communities.
CONNECTION
This is the heart of who we are. We celebrate annual events, team achievements, and personal wins because celebrating each other matters.
The ERA American Dream
The ERA American Dream, Built Together.
Founded in 1981, ERA American Real Estate has grown into one of Northwest Florida’s most respected and influential real estate companies; built on a vision of opportunity, hard work, and the belief that success should be shared.
Built on Opportunity. Driven by People.
At our core, we are a company of people. We empower the agents who drive our business to build careers with purpose, growth, and independence, while fostering a culture that values integrity, connection, and support.
A Place to Build What Matters.
Just as importantly, we remain deeply committed to the communities we serve—because the American Dream isn’t just about where you live, but the life you build and the impact you leave behind.
FREEDOM TO WORK YOUR WAY
“I choose the space that fits my day.”
Our office locations are designed to give agents flexibility. You can work from any of our offices and choose the environment that best supports your day, your clients, and your business-whether that means collaborating, meeting in person, or changing scenery.
ONE COMPANY. MANY WAYS TO WORK.
We believe real estate isn’t tied to one desk or one address. Our offices are shared resources, allowing agents to move freely between locations and access the people, tools, and energy they need without being locked into a single home base.
As our company evolves, so does our approach to office space. We remain focused on flexible, accessible locations that support how agents work today while staying adaptable for what’s next
LEADING BY EXAMPLE
Tony Lombardo, President & CEO
Tony leads ERA American with heart, vision, and innovation with a collaborative leadership style. He continues to modernize the company while honoring its 45-year legacy of excellence and community, empowering staff and agents to grow, adapt, and lead confidently in every market.
Gloria Frazier, Broker and Founder
Gloria built ERA American from a single trailer into one of Northwest Florida’s most trusted brokerages. Her belief in hard work, service, and innovation shaped the company’s foundation and continues to inspire agents to serve with purpose, courage, and care.
Linde Bowman, Vice President, Head of Brokerage
From Top Ten agent to leadership, Linde’s deep understanding of the business, combines handson experience with strategic vision to help agents, teams and staff thrive. Known for her fair, solutionsfocused approach and her skill in “deal doctoring,” she empowers agents through mentorship, clear systems, and a collaborative culture that drives lasting success.
Experience That Moves You Forward
Keith Wood
Vice President, Business Development
Keith builds new growth opportunities by expanding ERA American’s property management and rental divisions. His work strengthens our lead flow and gives agents more ways to serve their customers with
trusted, in-house resources
D’Ann Templin
Vice President of Finance
D’Ann ensures financial precision and innovation across all operations, keeping systems efficient and commissions accurate. Her leadership brings confidence and stability to agents and staff alike.
Zee White
Director of Talent Development
As a veteran Top Ten agent and Coach, Zee develops confident, high-performing agents through personalized coaching and professional growth programs. Her approach builds consistency, strengthens company culture, and helps agents reach their full potential.
Catherine Gauthier
Director of Marketing
Catherine leads the award-winning VIBE Team, helping agents build strong brands and get seen. She turns
creative ideas into marketing that actually moves the needle. Her approach keeps ERA American fresh,
relevant, and ahead.
LEADERSHIP FOCUSED ON ONE THING
Our leadership team is focused on one thing, helping agents build strong businesses and meaningful careers.
Their experience creates a culture of trust, collaboration, and growth.
EXCLUSIVELY AT ERA AMERICAN
EDGE: Empowering Dedicated
Growth & Excellence
The EDGE Team is the foundation of agent support at ERA American. Compassionate, patient, and highly skilled, they ensure every agent receives the care and assistance needed to succeed. From helping with day-to-day operations to creating smooth, professional experiences for agents and customers alike, EDGE delivers the kind of support that makes excellence our standard. Their commitment to service ensures agents can focus on what they do best, building relationships and growing their business.
VIBE:
Visibility, Identity, Branding & Engagement
VIBE is the creative force behind our brand and agent growth. This innovative team turns value into visibility and visibility into results. Through personalized branding, marketing strategy, and design, VIBE helps agents attract new clients, engage their audiences, and grow their businesses with confidence. Consider VIBE an extension of your team, bringing fresh ideas, creative expertise, and measurable impact to every project.
ERA EVERYTHING: Your All-in-One Agent Hub
Recognized nationally as a model for an exceptional agent experience, ERAEverything.com simplifies your
business so you can focus on what matters most. Access business tools, marketing materials, training
calendars, referral forms, branded merchandise, and more, from your phone or desktop.
This single point of access saves time, keeps you organized, and ensures every resource you need is right at your fingertips. It’s efficiency, professionalism, and support in one place.
Empowered to give yourself more time.
BUSINESS DEVELOPMENT RESOURCES
We provide the structure and support that help agents build strong, scalable businesses. From your website to complimentary lockboxes, our resources are designed to simplify your operations, save time and money, keeping you focused on generating results.
Each of these tools is designed to make your business run more efficiently, giving you more time to serve clients and grow your production.
SIGN CONCIERGE SERVICE
Visibility matters. ERA American covers the cost and coordination of your residential and commercial signage through our exclusive Sign Concierge Program. Your signs and riders are professionally stored, installed, and removed by our trusted partner, ensuring every listing gets seen. Simply log into ERAEverything.com to manage your orders quickly and effortlessly.
Empowered to Grow Strategically.
Whether you’re scaling production, forming a team, or building from the ground up, we help you grow strategically. With the right plan, accountability, and momentum, our agents Move Up year after year.
CONNECTIONS THAT LAST -
Beyond the Sale
ERA American agents benefit from a powerful network of lead sources that open doors to new customers and opportunities. Our Leads Team connects you with national relocation partners, corporate clients, and digital leads, creating a continuous flow of prospects.
Our property management division also provides long-term opportunities by supporting clients who aren’t ready to sell or need another solution. When those customers are ready to list, they return to you, strengthening your pipeline and your relationships.
At ERA American, every system is designed to keep your business active, your clients engaged, and your
growth consistent.
WHY AGENTS EXCEL HERE
Because you’re never alone. You’re backed by a team that values innovation, believes in your potential, and
delivers the support and tools to help you reach it. At ERA American, empowerment isn’t just a promise, it’s how we help you move up every day.
PERSONALIZED BUSINESS PLANNING -
Move Up by Design
At ERA American, success isn’t accidental, it’s intentional. Through personalized business and marketing planning, agents turn goals into game plans and dreams into results. Together, we look at where you’ve been, where you want to go, and what it takes to get there. It’s not about paperwork, it’s about power. You’ll discover what drives your business, what fuels your growth, and how to build a life and career you love. From income goals to lifestyle dreams, we’ll help you create a clear, customized roadmap to make more money, gain more freedom, and truly Live Your American Dream.
LUXURY SPECIALIST
DESIGNED FOR LUXURY
The ERA DISTINCTIVE PROPERTIES® program offers agents a suite of specialized materials, tools, and support tailored to help you win luxury listings and close high-end home sales.
PRESENTED TO IMPRESS
Premium messaging, professional photography, and custom marketing materials give participating agents a competitive edge, allowing you to position yourself as a true professional in the luxury segment.
VISIBILITY THAT WORKS FOR YOU
In addition to the materials themselves, the program provides agents with access to exclusive advertising channels and digital exposure on hightraffi c platforms, increasing your visibility with luxury homebuyers.
CREDIBILITY THAT OPENS DOORS
Between the trust won through affiliation with a globally recognized brand and the additional credibility earned through the Luxury Specialist designation, the ERA DISTINCTIVE PROPERTIES® program helps agents build strong relationships among upscale clients, opening the door to even greater opportunities
SMART TECH TOOLS
CRM, DIGITAL PRESENTATIONS,
AND WEBSITES
The brand provides a powerful combination of tools, but what truly sets us apart is how we use them. ERA American does not just provide access. We personalize and implement these tools on your behalf, ensuring your brand shows up polished, consistent, and professional across every touchpoint.
We personalize your agent site with curated, themed aesthetics aligned with your brand, integrate your local MLS, and ensure a seamless experience on any device. Your digital listing consultations and buyer guides are also personalized and integrated so your value proposition is clear and consistent, paired with interactive CMAs and property tours that present your expertise the same way every time.
Your CRM is organized and supported by our team. We coordinate contact imports and assist with campaign setup so your CRM functions as a true business system, not another task on your plate.
Smart Tools. Stronger Brand.
EASY DIGITAL AD DEVELOPMENT
Affordable and effective listing lifecycle ads and agent promotion ads are easily ordered and processed a la carte or via a subscription service provided through the ERA American VIBE team. Targeting options include
specific zip codes, the immediate area around a listing, or even your own personal SOI.
STUDEOHQ
As part of our dedication to agent success, ERA American Real estate offers exclusive access to a dynamic storytelling tool with AI technology, that transforms your listings into interactive digital books. Impress clients, win listings, and elevate your brand effortlessly.
CANVA ENTERPRISE
Provided as a part of affiliation with ERA Real Estate, your Canva account is loaded with brand assets, social posts, and templates with MLS integration for easy listing promotion that can be downloaded for print or scheduled for posting to your social platforms. Your personalized ERA American assets are shared directly to you through your account.
Smart Tools. Real Momentum.
ADD-ON MARKETING SERVICES
Your Brand, Amplified!
Enroll in optional programs like AMP UP! Your Business- a monthly marketing program and collaboration with the VIBE Team designed to create intentional connections with your database, enhance your web presence and search engine ranking, and curate a consistent social media presence that both promotes your listings and positions you as a reliable real estate resource.
Direct mail is easy at ERA American Real Estate with options for either a one time send or subscription services for listing lifecycle promotions and top-of-mind awareness messaging. We will manage, design and process postcards on your behalf and even create your mailing lists with your desired target input.
TEXTERA
The ERA® brand’s number one lead gen tool that invites interested homebuyers and prospective clients to respond to your yard signs and marketing materials with a simple text, giving you lead contact information instantly.
ZIPFORMS
Spend less time shuffling paperwork and more time closing deals with zipForm Plus. Access, complete and share approved contracts instantly without having to print or search. Enter information once for automatic
application across every document in your transaction for a faster, smoother process. Zipforms includes transaction management and customizable checklists.
All In. All Together.
you’ll find personalized business planning, creative marketing support, and hands-on training that keeps you growing. You’re never just a number; you’re part of Team ERA. Where we celebrate success together.
At ERA American, culture is more than a promise, it’s how we operate every day. We’re an agent-first brokerage built on connection, support, and genuine care. Surrounded by experienced professionals who want to see you succeed,
Earned. Celebrated. Shared.
Recognition at ERA American isn’t reserved for a single night—it’s part of how we operate every day. We believe in celebrating wins as they happen, from meaningful milestones to standout moments that reflect commitment, growth, and service. Our culture is built on noticing the effort behind the success and making sure it never goes unseen.
ERA AMERICAN ANNUAL GALA & AWARDS CEREMONY
Our annual celebration honors the agents, staff, and leaders who make each year extraordinary. From top producers to rising stars, this event recognizes the dedication, drive, and excellence that set ERA American apart. The celebration is only a small part of the fun, the party is the best part.
Earn It. Experience It.
TOP TEN TRIP
Celebrating the Work—and the Win!
Each year, our Top Ten agents, teams, and groups are rewarded with an all-inclusive getaway; a well-deserved celebration of hard work, results, and leadership. Agents qualify by excelling in closed transactions, volume, or GCI. It’s not just a reward, it’s a shared experience that reflects the standard of excellence within our company.
ONGOING RECOGNITION PROGRAMS
Recognition That Moves You Forward!
From weekly shoutouts and customer satisfaction to milestone celebrations, we believe success should be seen, heard, and celebrated. At ERA American, recognition isn’t reserved for the few, it’s built into our culture of encouragement and appreciation. These moments of recognition create momentum, reinforcing the behaviors and mindset that lead to long-term success.
MOVE UP IN SKILL, CONFIDENCE & SUCCESS
FLIGHT ACADEMY
LAUNCHING NEW AGENTS TO NEW HEIGHTS
Our Flight Academy gives new agents the tools, mentorship, and momentum to build confidence fast and establish strong business foundations that last.
At ERA American, training goes beyond theory, it’s hands-on, relevant, and focused on results. Through national coaching and conferences, peer collaboration, and local expertise, our agents gain the skills, systems, and confidence to outperform the market and Move Up in their careers year after year.
Not just theory...we teach results.
LEVEL UP
MID-YEAR MOMENTUM FOR ALL AGENTS
Our Level Up event helps agents reignite their growth through collaboration, ERA brand tools, and national coaching. It’s where strategies sharpen, confidence grows, and agents Move Up to the next level of success.
NATIONAL CONNECTIONS
ERA CONFERENCES & COACHING
Through national ERA Real Estate events like FUEL, agents connect with top coaches, thought leaders, and peers from across the country, expanding their network and mindset to stay ahead of change.
ONGOING GROWTH
WORKSHOPS, MASTERMINDS & LEADERSHIP COACHING
We believe education creates empowerment. Our ongoing workshops and masterminds strengthen skills and build consistency, helping agents run their businesses with structure, purpose, and results. We don’t just teach theory, we teach results. From refining listing skills to mastering objection handling, our training helps every ERA American agent build a business that’s productive, profitable, and personally fulfilling.
AMERICAN FLAG SEASON
A MILLION FLAGS, ONE COMMUNITY AT A TIME
Together, our team has placed more than one million flags, symbolizing freedom, service, and pride in the communities we call home
For more than four decades, American Flag Season has been one of our most meaningful traditions. From Memorial Day, Flag Day, 4th of July, through Veterans Day, we celebrate the spirit of our nation by planting thousands of flags across neighborhoods and offering flags at every ERA American office.
A Culture of Giving, A Legacy of Impact.
THE ERA AMERICAN
CHARITABLE FOUNDATION
Founded in 2012, the ERA American Charitable Foundation is the giving heart of our company. Having raised more than one million dollars for local nonprofits, the foundation supports causes that strengthen families, serve children, deliver emergency relief, and provide stability for those in need. Giving back isn’t something we do, it’s who we are. Every event, donation, and volunteer effort reflects our belief that success means more when it’s shared.
ALAYNA BRIANNE BOWMAN MEMORIAL SCHOLARSHIP FOUNDATION
Each year, ERA American proudly supports the Alyna Brianne Bowman Memorial Scholarship Foundation, an organization deeply rooted in compassion, courage, and community. The scholarship helps raise funds through an annual golf tournament to honor Alyana’s legacy of kindness and determination to excel. Guided by its inspiring motto, “Always Be Brave,” the foundation has awarded more than $110,000 in scholarships to local students pursuing their dreams.
It’s a movement of hope, generosity, and investing in the next generation. At ERA American, giving back is part of our DNA, and the Alayna Bowman Memorial Scholarship Foundation embodies the spirit that defines our people.
Join a Winning Team
Whether you’re an experienced agent or just beginning your journey, ERA American Real Estate is built to help you thrive. What sets us apart is a culture of collaboration, innovation, and shared success. Here, results are driven by relationships, and growth is fueled by trust. You’ll find a results-driven environment supported by people who are genuinely invested in your goals.
Our approach gives every agent a clear advantage, the opportunity to build a business that is both fulfilling and rewarding. This mindset drives everything we do. The vision and leadership that built our foundation continue to guide us today, challenging us to raise the bar, lead with heart, and bring fresh ideas to every market we serve. If you’re ready to advance, we’re ready to Move Up with you. At ERA American, success isn’t measured only by transactions, but by the trust and relationships we build in our local communities. Together, we live our mission every day; to help others Live Their American Dream. Join a company that celebrates people, invests in potential, and turns passion into possibility. It’s time to move up, and we can’t wait to welcome you home.